Probecast vs AgencyAnalytics
A client reporting platform for marketing agencies: SEO, PPC, social and email dashboards assembled into branded client reports.
The short version
AgencyAnalytics reports the marketing retainer; Probecast reports the dev retainer. They assemble SEO and ads channels into client dashboards; Probecast measures uptime, incidents, revenue and support and writes the month into a white-label report. Many agencies would run both — they answer different client questions.
Probecast is monitoring plus monthly client reports for devs and agencies who ship projects for other people. It watches websites, APIs, cron jobs, TCP ports, browser flows and public MCP servers from 4 regions, groups everything by client and ends each month in a white-label report — with an API, a CLI and an MCP server so your coding agent can manage monitors too.
What each one does.
| Capability | AgencyAnalytics | Probecast |
|---|---|---|
| Built for | Marketing agencies | Devs and dev agencies who ship and maintain client projects |
| Report sources | SEO, PPC, social, email and analytics integrations | Own monitoring record, revenue (Stripe, Shopify, WooCommerce read-only), helpdesk counts and first-party pixel |
| White-label client reports | Yes — a core feature | Yes — drafted from the measurement record, sign-off required, frozen when final |
| Uptime and incident monitoring | Not the focus | The core: sites, APIs, heartbeats, TCP, browser flows and 1,000+ providers from 4 regions |
| Live client status pages | No | Per client, your brand, optional password |
| SLA tracking | No | SLA and error budget per client |
| Pricing model | Per client campaign, per month | Flat per plan — Agency covers up to 15 clients |
Capabilities checked October 2026 · AgencyAnalytics details from public materials — tell us if something is out of date
AgencyAnalytics pricing
Priced per client campaign per month — natural for marketing retainers. Pricing on agencyanalytics.com.
Probecast pricing
Agency $150/mo flat for up to 15 clients, reports included, 40 days free.
When AgencyAnalytics is the better choice
- Your retainer is SEO, ads or social and the report must show channel performance.
- Your team lives in marketing integrations, not in uptime.
When Probecast is the better choice
- Your retainer is building and maintaining the site, store or app.
- The client question is "was it up, what broke and what did you do?".
- You want the report built from an independent measurement record.
Are they competitors?
Mostly not. They report marketing performance; Probecast reports operational health with revenue and support context. A full-service agency might genuinely send both documents in the same month.
Does Probecast report SEO or ad performance?
No. Traffic comes from a cookieless first-party pixel (channels, campaigns, conversion) — honest acquisition context for a dev retainer, not a marketing analytics suite.
See it with your own projects.
Start free with one project — or add a monitor from the terminal with npx probecast.
AgencyAnalytics is a trademark of its owner. Probecast is not affiliated with and does not endorse or disparage AgencyAnalytics; this page reflects public information as of October 2026 and both products evolve. Found an error? Tell us at probecast.io/contact and we will fix it.